Philosophical ethics is traditionally the project of answering the question: How should I live? / What should I do?

My research reframes is starting question as: how do I cope with this historically, culturally, politically, and technologically situated life without becoming a bad person?

This has theoretical and applied aspects. In the former, I develop a theoretical alternative to perfectionist moral theories (from utilitarianism to virtue theory) which allows the interplay of different normative constraints at the individual level to provide a framework for choosing and justifying choices ethically. In the latter, specifically applications to AI and Data ethics, involves looking at the way specific technologies of productivity, convenience and control run up against normative constraints and often, without our noticing, lead us into ethically impermissible courses of action.